We Don’t Make Leadership Easy. We Make It Possible.™

Jerry Ervin smiling at his desk, wearing his white glasses and blue-and-orange bow tie
Jerry Ervin · CEO & Founder

A personal welcome

From the Desk of Jerry Ervin

Thank you for following my invitation to take a closer look at Manager Mastery™.

I created this page to give you a useful preview of how we help managers build trust, lead their teams, and get results through others. Watch the videos, explore the tools, and consider where the managers on your team need support.

Then reply to my message and tell me what stood out. I’d welcome a conversation about how this could work for your team.

KEEP GROWING™

Jerry Ervin

CEO & Founder, Grow Yourself Academy™

Manager Mastery™ · For company teams

Give your managers the tools to lead through others.

The 9 Shifts to Build Trust, Lead Teams, and Drive Results. Explore the resources your managers receive—and the guided experience that helps them put the learning to work.

The foundational program in the Maker to Multiplier™ Leadership Certification System.

Start with a preview

Get to know Manager Mastery.

Explore the overall program, then watch the individual Shift previews below. Consider the management situations your team needs to handle more effectively.

Program overview

Manager Mastery™ Explainer Video

An introduction to the program and its approach to developing managers.

Audio only · 24 minutes

Manager Mastery™ Deep Dive

A longer audio exploration of Manager Mastery for leaders considering the program for their teams.

Looking for a particular challenge? Go to the nine Shift previews.

Take a look inside the program

Six resources.
A practical foundation your managers can use.

Explore the marketing samples Jerry has selected from each resource. See the approach, the practical tools, and the way the materials connect to real management work before we discuss your team.

Approved Manager Mastery Book cover

Abridged PDF sample

Book

The change from expert doer to people leader.

Inside this sample: Program introduction and selected leadership chapters.

Open the Book sample
Approved Manager Mastery Study Guide cover

Abridged PDF sample

Study Guide

Connect each leadership Shift to the way you lead.

Inside this sample: Selected learning objectives, lessons, reflection, and application.

Open the Study Guide sample
Approved Manager Mastery Workbook cover

Abridged PDF sample

Workbook

Prepare for the situations your managers face at work.

Inside this sample: Selected worksheets and examples for practical use.

Open the Workbook sample
Approved Manager Mastery Assessment cover

Assessment PDF sample

Assessment

Use reflection to identify development priorities.

Inside this sample: Developmental self-assessment directions and rating items.

Open the Assessment sample
Approved Manager Mastery Implementation Guide cover

Abridged PDF sample

Implementation Guide

Turn the learning into deliberate workplace action.

Inside this sample: Selected workplace actions, reflection, and implementation guidance.

Open the Implementation Guide sample
Approved Manager Mastery 90 Day Roadmap cover

Abridged PDF sample

90 Day Roadmap

Give the learning a practical rhythm over 90 days.

Inside this sample: Abridged 90-day sequence and review checkpoints.

Open the 90 Day Roadmap sample

These are the marketing samples selected by Jerry Ervin. The complete program resources and guided experience are provided through the program.

What every manager receives

The resources. The practice.
The plan to follow through.

The Book explains the Shifts. The Study Guide supports reflection. The Workbook and Mini-Workbooks prepare managers for action. The Implementation Guide and Roadmap carry the learning into work.

01

Book

Understand the shift from expert to leader.

The Manager Mastery™ Book introduces the nine leadership Shifts and the thinking behind them.

What it helps them do: A foundation to revisit when everyday leadership gets difficult.

02

Study Guide

Work through the ideas. Make them personal.

Learning objectives, scenarios, reflection prompts, coaching questions, and knowledge checks connect each Shift to the manager’s own team.

What it helps them do: A way to move from understanding an idea to preparing to use it.

03

Workbook

Work through a real situation before you act.

The Workbook brings the nine approved tools together with instructions, examples, and working pages.

What it helps them do: Practical preparation for clearer assignments, feedback, meetings, conflict, and delegation.

04

90-Question Developmental Assessment

Identify where development needs attention.

An optional developmental self-assessment supports reflection, baseline and follow-up comparison, and planning. It is not a performance rating or a completion requirement.

What it helps them do: A clearer starting point for focused development conversations.

05

Implementation Guide

Put the nine Shifts to work.

Workplace actions, reflection, implementation activities, and commitments connect the learning to the manager’s current challenges.

What it helps them do: A useful reference for the next conversation, decision, meeting, or delegation.

06

90 Day Roadmap

Stabilize. Build. Multiply.

A standalone 90-day sequence supports trust, clarity, and priorities; team capacity, feedback, and meetings; then conflict, delegation, and leadership identity.

What it helps them do: A structured rhythm for repeated application and reviewing evidence of progress.

07

Nine Shift Mini-Workbooks

One practical tool for each Shift.

The nine approved Mini-Workbooks support focused practice with the Trust Builder™, Clarity Check™, Priority Filter™, Team Capacity Map™, Feedback Planner™, Meeting Outcome Tracker™, Conflict Reset Framework™, Delegation Starter Map™, and Leadership Identity Audit™.

What it helps them do: A place to prepare, practice, and record workplace application.

08

Videos & PDF Presentation Decks

Keep the key ideas in view.

Video resources and approved presentation decks support the Manager Mastery™ learning experience. The marketing previews on this page introduce the approach.

What it helps them do: Visual and audio resources to revisit alongside the guides and tools.

09

Workplace Practice & Knowledge Checks

Apply the learning to current team challenges.

Exercises, scenarios, reflection, and knowledge checks connect the lessons to actual conversations, priorities, and decisions.

What it helps them do: Practice with the management work already in front of them.

10

Final Practice Plan

Turn insight into specific commitments.

The final Manager Mastery™ practice plan identifies a priority Shift, leadership habits to practice, and the first actions to take.

What it helps them do: A personal continuation plan for building trust, developing people, and increasing team ownership.

11

Optional Accountability Partner

Invite support for application and reflection.

A manager, HR partner, mentor, or another trusted person may review learning and workplace evidence. Their participation and sign-off are optional; self-completion is sufficient.

What it helps them do: A conversation about what they are practicing and what changed.

Nine Shifts. Nine previews.

See where your managers need the next Shift.

Each marketing video introduces a specific leadership Shift. Explore the previews alongside the practical tools included in the full program.

  1. 01

    The Trust Shift™

    From peer to trusted leader.

    Build trust through consistency and follow-through.

    Included toolThe Trust Builder™

  2. 02

    The Communication Shift™

    From talking to clarity.

    Create clear expectations so team members know what success looks like.

    Included toolThe Clarity Check™

  3. 03

    The Priority Shift™

    From reacting to leading what matters.

    Help managers focus attention on the work that matters.

    Included toolThe Priority Filter™

  4. 04

    The Team Shift™

    From individual contributor to team builder.

    Develop team capability and address dependency on one person.

    Included toolThe Team Capacity Map™

  5. 05

    The Feedback Shift™

    From avoiding to coaching for growth.

    Prepare for the feedback conversations managers often avoid.

    Included toolThe Feedback Planner™

  6. 06

    The Meeting Shift™

    From status updates to decision-making.

    Turn meetings into clearer decisions and accountable next steps.

    Included toolThe Meeting Outcome Tracker™

  7. 07

    The Conflict Shift™

    From tension avoidance to fast resolution.

    Address tension early and work toward a clear agreement.

    Included toolThe Conflict Reset Framework™

  8. 08

    The Delegation Shift™

    From doing to developing through others.

    Delegate with clear expectations and appropriate support.

    Included toolThe Delegation Starter Map™

  9. 09

    The Identity Shift™

    From expert to leader.

    Help managers measure success through the capability and results of their teams.

    Included toolThe Leadership Identity Audit™

What the company receives

Guided application.
Shared expectations.
Visible follow-through.

A six-week company cohort for five to twelve managers, facilitated by Jerry Ervin and supported by a 90-day implementation rhythm.

Direct facilitation with Jerry

Six live, 75-minute virtual sessions connect the nine Shifts to real management situations. Managers work through examples, discuss challenges, and practice applying the tools.

Workplace application

Between sessions, managers apply the learning to current team challenges, reflect on their experience, and use discussion prompts to learn with their peers.

Sponsor alignment & reviews

Kickoff alignment clarifies development priorities. A midpoint pulse and final sponsor debrief review application, observed wins, challenges, and recommended next steps.

The company cohort covers Manager Mastery™. The broader Leadership Certification System is a separate development journey.

The 90 Day Roadmap

Give the learning somewhere to go.

The approved Roadmap connects the resources into a sequence of workplace practice, reflection, and evidence of progress.

Days 1–30

Stabilize.

Build trust, create clarity, and establish a visible approach to priorities.

Days 31–60

Build.

Develop team capacity, coach through feedback, and make meetings more purposeful.

Days 61–90

Multiply.

Address tension earlier, develop others through delegation, and strengthen leadership identity.

Where this fits: Manager Mastery™ may be completed independently. It provides the team-leadership foundation within the Maker to Multiplier™ Leadership Certification System, which also includes Executive Time Mastery™, Delegation Mastery™, Leadership Mastery™, and the Force Multiplier™ Bonus Program.

Where are your managers
getting stuck?

Let’s talk about the gaps you’re seeing, the managers who would benefit, and how Manager Mastery™ could support your team.